Napster has another bold approach for stealing market share from Apple/iTunes, this time with a possible TV tie in for the digital music provider.
The UK will see ÒNapster LiveÓ broadcasted six times a day on channel 4. Each broadcast will consist of about 11 minutes from new and established bands. The bands will play two exclusive performances and there will be an interview and a biography as well. The shows will be seen on TV starting April 16 and will start featuring Garbage.
Napster VP Leanne Sharman says, ÒTo extend the Napster experience to television is the logical next step in the UK roll out of the biggest brand in digital music.Ó
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Macworld UK - Napster reveals UK TV show