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Virgin pulls out

Virgin has given up on trying to compete with the iPod and iTunes market.

Sir Richard Branson has decided to withdraw its products from the market place and close up the Virgin Electronics subsidiary.

Starting last October Virgin was selling a $100 circular MP3-player with storage of 128MB as well as a 5GB digital music player. The devices used WMA DRM and were bundled with branded digital music software. The software sold songs for 99 cents and had a monthly subscription package for $7.99. All the Virgin Electronics products will be withdrawn but Virgin will honor all the warranties.

Virgin originally thought that because of its brand name it could an instant competitor in the market.

For the full story:
Macworld UK - Virgin succumbs to Apple's domination