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Creative not happy with Shuffle

CreativeÕs CEO Sim Wong Hoo announced, ÒIÕm delighted Apple joined the flash party but, IÕm surprised itÕs taken Jobs so long. You have to hand it to him, entering the market with a statement about pioneering the ÔshuffleÕ function is certainly a bold move that will grab headlines.Ó

Creative has previously announced full on war against Apple for market position with digital music players and with another competing product from Apple it is no surprise that Creative is upping the ante.

Creative thought it had learned a lot and is curious why Apple hasnÕt learned from their mistakes. The lack of a screen is the main lesson concerning Creative.

Some analysts believe that Creative will dismiss AppleÕs new product and that will be their own peril.

For the full story:
Macworld UK -MWSF: Creative kicks out at iPod shuffle