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iRiver surprised

Understandably, the CEOs of digital music player manufacturer iRiver is surprised by AppleÕs recent release of the iPod Shuffle.

iRiver CEO Yang Duk-Jun is most surprised by the fact that Apple is targeting the low-end area; something that has not been part of AppleÕs strategic plans in the past.

Duk-Jun is not surprised however at the price, Chinese products are already available at that price and consequently it is likely to be the Chinese manufactures that are hit hardest as they currently dominate the low-end market.

Duk-Jak is also surprised at the difficultly it will be for users to find their favorite songs.

For the full story:
Macworld UK - iRiver CEO 'surprised' at Apple's iPod Shuffle